What gets me is all the billboards around advertising Star Wars 3D.
This release is not in 3D.
So what you have here is another rerelease that people are going to buy
while being told that there's going to be another rerelease coming.
So yeah, I think it really, honestly, without irony is not an exaggeration to say that Lyrai would buy an empty box with "Star Wars" emblazoned on it.
I can only chuckle at the continuing divergence: Lucas goes one way and sanity strolls on down the other hall.
I don't believe Lucas had any involvement with these updates other than to sign the dotted line on the contract. I
do believe, however, that whoever decided to dub that in knew exactly what they were doing - either it's some very disgruntled or very amused LA crony who knows that [see above] or else they believe that the fans' uproar over seemingly minor changes (to those who don't understand the full context of those changes) is the secret behind its continuing mystique.