Based on the fact that she's "studying" gamer culture like some sort of Gorilla in the Mist hero. Her knowledge of the topic is based on some experience but mostly on Wikipedia, and it's shown again and again and again and again, to the point of where Bal is at - her message doesn't fucking matter any more. She can't communicate it to her audience in a way that doesn't sound foreign and strange. The topic is about her now, not damsels in distress, which was, within our little society, already something we were concerning ourselves about before she crash-landed on the scene and made it Anita's Issue.
All I want right now is to find someone who can dispel that level of extra contention, because I'm sure there's probably more than 50% of chucklefucks out there who would still be reacting the same way, and it would be very nice to isolate them from the disgruntled lifers who would have reacted with same dismissal if it had come from Bruce Sarkeesian.